From Dream to Booth: Our Trade Show Journey

(And a Love Letter to Our DTF Printer)

When we first dreamed up the Purple Light Shop, we pictured a warm space filled with healing tools, custom apparel, and high-vibe merch that speaks to the soul. What we didn’t picture? The late nights, the learning curves, and the creative chaos of prepping for our first trade shows.

Let’s be real: starting out is tough.

You’re juggling a million things—finding your voice, building your brand, sourcing materials, designing products, and figuring out how to fit your whole vibe into a 10x10 booth. You’ve got passion for days, but not always the budget or the experience to match. And if you're anything like us, you’ve probably questioned yourself more than once. Will people love this? Will they get it? Do we even have enough inventory?

But here’s what we learned: you just have to start.

Our first trade show wasn’t perfect. We were still figuring out our setup, our signage was a little last-minute (thank you Canva), and we ran into some unexpected costs (hello, vendor insurance). But you know what? We showed up. We connected. We shared our story. And we had fun.

That’s the real magic—showing up anyway, even when it’s messy.

Fast forward to now—and we’re leveling up.

We recently added a DTF (Direct to Film) printer to our creative toolkit, and let us tell you… it’s a game changer. Designing and printing our own shirts, tote bags, and custom gear has never been easier—or more fun. We’re finally creating the kinds of pieces we’ve always dreamed of: vibrant, intentional, and uniquely us.

No more waiting for a print shop or stressing over minimum orders. Now we design something, print it, press it, and it’s ready to go—sometimes in the same afternoon. And the quality? Chef’s kiss.

Here’s what we’ve learned about prepping for trade shows and building from the ground up:

1. Start with what you have – Your booth doesn’t have to be fancy. Focus on connection, storytelling, and solid product presentation.

2. Batch create your designs – Especially if you’ve got a DTF printer! Knock out 10–15 bestsellers to build up inventory quickly.

3. Bring the energy – Your vibe sells more than your products. Smile, talk, tell your story.

4. Stay flexible – Things will go wrong. Tape will run out. Displays might fall. It’s all part of it.

5. Celebrate your wins – Whether it’s your first sale, a compliment on your booth, or a new friend—you earned that.

And most of all? Have fun.

Because this journey isn’t just about making money. It’s about expression. It’s about building something from the heart. It’s about being seen.

If you’re just starting out—keep going. Don’t wait to be “ready.” You’re ready enough. Your people are out there, waiting to connect with what you’re creating.

And if you ever need a hype squad, know we’ve got your back.